Project Overview
Worked for Dutch Bros Coffee as a Social Media Ambassador to create organic, high-quality social media content that aligns with brand voice, values, and marketing objectives.
Strategy
Leverage short-form video (TikTok and Instagram Reels) and Instagram Stories on personal channels to humanize the brand, authentically showcase product experiences, and strengthen audience connection.
Objective
Increase brand awareness and cultural relevance while building an engaged online community of Gen Z and millennial consumers through authentic, organic social media content.
Video Content
Instagram Stories
Impact & Results
Across 18 organic videos created for Dutch Bros Coffee, the content generated the following performance results:
