Project Overview
Selected as a campus ambassador for the Clinique on Campus program, representing the brand at Grand Canyon University through skincare-focused content creation and on-campus sampling events.
Objective
Increase brand awareness and product trial among college students, strengthen Clinique’s presence on campus, and reposition the brand as a skincare favorite for all ages, especially younger audiences.
Video Content
Instagram Feed Posts
Strategy
Created educational and lifestyle-driven skincare content tailored to a college audience while hosting in-person sampling activations to drive product trial. Positioned Clinique as approachable, inclusive, and relevant to Gen Z consumers by blending digital influence with face-to-face brand experiences.